Meta Platforms Inc's (META  ) latest AI push is moving beyond chatbots, creating a potential new catalyst for ETFs with sizeable exposure to the social-media giant. The Facebook parent company's new Muse personal AI agent is designed to move from answering questions to completing tasks. The pitch is that Muse can help users research products, negotiate and, with permission, complete purchases.

That gives Meta a potential second AI growth engine beyond advertising, according to T. Rowe Price portfolio manager Tony Wang, who told CNBC that Meta now has a "distribution advantage."

FDN: A Direct META Play

The First Trust Dow Jones Internet Index Fund (FDN  ) is one of the most direct ETF plays on Meta's AI ambitions. Meta accounted for about 10.5% of the portfolio, making it FDN's largest holding.

The fund owns 40-plus internet and technology companies, including Amazon.com, Inc (AMZN  ), Alphabet, Inc (GOOGL  ) (GOOG  ), Salesforce Inc (CRM  ), Oracle Corp (ORCL  ), and Cisco Systems Inc (CSCO  ). That gives investors exposure to companies that could benefit from growing digital commerce and AI infrastructure spending alongside Meta.

IGPT Combines Meta With The AI Chip Trade

The Invesco AI and Next Gen Software ETF (IGPT  ) offers a different angle. Meta represents roughly 8.7% of the fund, while other major holdings include Nvidia Corp (NVDA  ), Alphabet and Micron Technology Inc (MU  ).

That mix makes IGPT particularly interesting if agentic AI drives another wave of computing demand. Wang said greater use of AI agents could increase demand for bottlenecks such as memory and networking, potentially benefiting the semiconductor holdings alongside Meta.

SOCL: The Purest Social-Media Bet

The Global X Social Media ETF (SOCL  ) held about 10.6% in Meta. Its other holdings include Reddit Inc (RDDT  ), and Tencent.

SOCL therefore offers the most focused exposure to the broader social-media ecosystem, while FDN is more diversified across internet companies and IGPT is more heavily tilted toward AI.

XLC Gives the Biggest META Punch

The Communication Services Select Sector SPDR Fund (XLC  ) is arguably the strongest addition. Meta accounts for 19.3% of the ETF, making it the fund's largest holding. Alphabet's two share classes together account for another 18.2%.

That makes XLC a cleaner way to play Meta's AI-agent push than a broad Nasdaq fund. If Muse succeeds in turning Meta's huge user base into an AI distribution advantage, XLC investors have substantial direct exposure to that thesis.

The trade-off is concentration. XLC has only 27 holdings, and its portfolio is dominated by communication-services companies, so investors are making a much more targeted sector bet.

QQQ: The Broader AI Ecosystem

The Invesco QQQ Trust (QQQ  ) is a less concentrated META play, but it may be more interesting for investors who believe agentic AI will benefit the broader technology ecosystem.

Meta represents 2.9% of QQQ, alongside much larger positions in Nvidia, Apple, Inc (AAPL  ) and Microsoft Corp (MSFT  ).

That gives QQQ exposure not just to Meta's potential AI-agent monetization, but also to the chips, cloud infrastructure and software companies that could benefit if AI agents drive higher computing demand.

ETF Trade Depends On Agent Adoption

The bigger question is whether Muse turns AI agents into a meaningful consumer behavior across its platforms, like Instagram and WhatsApp.

If users begin delegating shopping, bookings and other transactions to AI agents, Meta's massive distribution network could become an important competitive advantage. That would give META-heavy ETFs another potential growth driver beyond advertising.