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The disconnect helps explain why recent weakness in AAPL stock may have less to do with fundamentals and more to do with timing.
Apple's Biggest AI Advantage Is Its Installed Base
Unlike most AI companies still searching for users, Apple already has them - more than 2.5 billion active devices and over 1.5 billion iPhones worldwide. That gives Apple an unmatched distribution engine to roll out AI-powered services instantly across its ecosystem.
Ives expects Apple's long-awaited Siri overhaul and broader AI platform to begin rolling out in phases starting this summer, with more advanced capabilities arriving into 2026. The real opportunity isn't just smarter devices - it's monetization.
Apple could introduce AI-driven subscription services, embedding recurring, high-margin software revenue into its ecosystem - a shift that would move Apple deeper into SaaS-like economics.
Wall Street May Be Missing Apple's Next Growth Engine
For years, Apple's valuation has been anchored to hardware cycles. But AI has the potential to create an entirely new revenue layer on top of its existing base - without requiring Apple to sell a single additional device.
That's why Ives believes Apple's AI strategy could dramatically reshape its long-term value. The company isn't just adding AI features - it's positioning itself to monetize intelligence across the largest consumer technology ecosystem in the world.
If execution matches expectations, Apple's AI business could become one of its most valuable assets - hiding in plain sight.
