The markets had a strong finish to the week as the unemployment numbers sparked an all day rally that finished at the session highs. The Dow 30 closed up 109 (0.62%), the S&P 500 gained 13 (0.63%) , and the Nasdaq 100 fared the best gaining 44 (0.92%).

BlackBerry (BBRY  )  suffered an 7.54% loss today following its big earnings miss. Revenue fell 26% year-over-year to $487 million in the fourth quarter, missing analyst expectations. Shares of the once popular phone maker wiped out the entire weeks gains just today.

Shares of Netflix (NFLX  ) continued there multi-week rally today (3.39%) as FCC chairman Tom Wheeler said the FCC has no plans to investigate Netflix over 'throttle' accusations. Wheeler said Netflix's conduct was "outside" the FCC's net neutrality rules.

Tesla (TSLA  ) popped 3.40% today as the electric auto maker says more than 130,000 people have placed pre-orders for the Model 3, which isn't scheduled to start production until next year. The Model 3 will cost $35,000. Shares closed at fresh 2016 highs today.

Shares of car maker General Motors (GM  ) lost 3.05% today as sales for the month of March edged up 0.9% to 252,128. Investors seemed to respond to the rental deliveries number which fell 33%. Retail sales climbed 5.9%

Lastly, shares of hotel company Starwood (HOT  ) lost 4.85% today as China's Anbang withdrew its $14 billion takeover bid for Starwood. This ends a three-week bidding war with Marriott (MAR  ). If the Starwood-Marriott deal is completed, the combined company will operate more than 5,500 hotels worldwide. Marriott shares were also down (-5.68%)on the news.