Artificial intelligence is changing how software gets built inside Snap.

More than two-thirds of Snap Inc.'s (SNAP  ) new code is now written by AI, CEO Evan Spiegel said on the "Cheeky Pint" podcast in April. "I think people are going to reallocate more resources away from things like software engineering," he said.

His remarks highlighted how Snap is using AI to speed up product development and rethink who can help build software.

AI Is Letting Snap Build More With Less

Spiegel said AI is allowing Snap to build products with smaller teams and less engineering support. "Claude is transforming software development, full stop, at Snap in every part of our organization," he told host John Collison.

AI is also changing how quickly Snap can test ideas, according to Spiegel. Projects that once needed full teams can now be built with only a fraction of the time and staffing, he said.

The Hard Part May No Longer Be Coding

As AI makes software easier to build, Spiegel told Collison, distribution is becoming more important for tech companies. "I think distribution is at a real premium," he said. "It's hard as a brand today to get visibility, to get traction."

In Spiegel's view, AI is making software easier to build while increasing the importance of distribution and audience reach.

The Coding Work Is No Longer Just For Engineers

The change is already showing up inside Snap's product process. "Now, increasingly, our designers are shipping code, which is really wild," Spiegel told Collison.

Spiegel said the shift is changing how Snap tests and launches new ideas. "Now with half a person's time, half a team member's time, we can build a totally new service and distribute it through Snapchat," he said.