In the upcoming fall season, Starbucks
This particular type of drink can either be requested as hot or iced by customers.
The primary reason that Starbucks was led to explore other flavors is because its research and development team looked into various options to go along with pumpkin, and it discovered that apples are among some of America's most preferred fruits. "
Pumpkin spice is now a default option on fall menus, so foodservice operators have to find new flavors to set themselves apart, which is why we see additional flavors like chai and apple trending in the fall," Datassential trendologist Mike Kostyo told CNBC. Kostyo also went on to say that fruit flavors such as apple seem to flourish in both hot and cold drinks, which are core parts of the Starbucks fall menus.
The apple crisp macchiato can be described as "layered flavors of apple and brown sugar melding like the filling of a gooey apple pie in harmony with espresso, steamed milk and a caramelized-spiced apple drizzle for a nostalgic autumn pick-me-up."
In addition to the apple crisp macchiato, Dunkin' Donuts (run by Inspire Brands) has been providing similar options to Starbucks' lineup of drinks. One of them is the Apple Cranberry Refresher, which was released in the middle of August.
"Creating an ingredient with a spicy baked apple flavor was crucial to be able to bridge an autumn red apple to espresso," said Reagan Powell, senior manager of the Starbucks research and development team, in a press statement. "The number one thing we heard when developing the ingredients was customers wanted more apple."
Starbucks' new release of the apple macchiato drink will surely be a commodity that will attract customers all-around. Though it will compete with the release of other drinks from other coffee chains, there will likely be a unique feel to this one that others do not possess.