The ongoing feud between Lululemon Athletica Inc. (LULU  ) and its founder, Chip Wilson, has taken a public turn. The company has publicly criticized Wilson's "outdated perspectives" and "troubling conflicts of interest" and announced June 25 as the date for its annual meeting.

Lululemon issued a letter to shareholders on Monday, its first public response to Wilson's proxy battle that intensified last year. The letter criticizes Wilson's attempts to regain influence over the company and warns that his nominees for the board are less qualified.

The athleisure company attempted to resolve the proxy contest with Wilson last week, offering to appoint two of his nominees after the annual meeting and create an advisory brand product council including Wilson's third nominee. However, Wilson increased his demands, leading to the breakdown of settlement talks.

Lululemon is now urging shareholders to vote in favor of its strategy, incoming CEO Heidi O'Neill, and board nominees, arguing that they are "vastly superior" to Wilson's picks. The company warns that electing any of Wilson's nominees would significantly degrade the board's experience and expertise.

New CEO Steps Into Lululemon Fight

The public feud comes at a critical time for Lululemon. The company recently named Heidi O'Neill, a former executive at Nike Inc. (NKE  ), as its next CEO, effective Sept. 8, 2026. After a comprehensive search process, the board selected O'Neill for her extensive experience and ability to deliver breakthrough ideas at scale.

Lululemon highlighted O'Neill's leadership experience at Nike, noting that she helped steer the apparel business through rapid growth, shortened product lead times, and repositioned the brand. The company also credited her with building Nike's women's division into a multi-billion-dollar business and driving major digital transformation efforts during a period when digital commerce sales grew by more than 65%.

In addition, Lululemon reported strong Q4 results, beating consensus estimates on both earnings and revenue. The company's quarterly revenue came in at $3.64 billion, up from $3.61 billion in the same period last year. The company, however, gave weak fiscal 2026 guidance and warned that higher tariffs and its proxy fight with founder Wilson would pressure profitability.

Wilson Pushes Lululemon Shake-Up

In March, Wilson, one of Lululemon's largest shareholders with about 9.9 million shares, argued that three CEO departures without a successor in place point to deeper governance issues. He said the company needs a refreshed board, not just a new CEO, and nominated three independent director candidates ahead of the 2026 annual meeting, Marc Maurer, former Co-CEO of On Holding AG (ONON  ); Laura Gentile, former Chief Marketing Officer of ESPN; and Eric Hirshberg, former CEO of Activision Publishing.

Wilson also criticized the company's board and management over product quality issues, calling the recent pullback of the "Get Low" line after just three days a "total operational failure." In a viral LinkedIn post, Wilson blamed declining standards, including complaints about see-through leggings, on deeper cultural and leadership problems within the company.

LULU Price Action: On a year-to-date basis, Lululemon stock declined 43.48%. On Friday, it fell 1.59% to close at $119.14.