Fidelity Investments cryptocurrency exchange recently announced it will launch a commission-free crypto trading product for retail investors. This new feature, which will enable non-institutional investor users to purchase and sell bitcoin, is known as "Fidelity Crypto."

"Where our customers invest matters more than ever," Fidelity told CNBC. "A meaningful portion of Fidelity customers are already interested in and own crypto. We are providing them with tools to support their choice, so they can benefit from Fidelity's education, research, and technology."

While Fidelity did not yet choose a specific release date, it has already chosen to open up an early-access waitlist to users. According to Fidelity's asset manager, a good amount of Fidelity's customers is already placing time and investment in digital assets.

"Free commissions is a gimmicky way to stand out in a crowded field and yet still make a bundle via spreads," commented Javier Paz, director of data and analytics for Forbes Digital Assets, on the no-commission aspect of Fidelity Crypto. "The free commission conveys a good feeling to traders to think they're getting a deal, but only the savvy ones realize this is no free lunch."

According to sources like Cointelegraph, Fidelity has been a major advocate of bitcoin and other such digital assets, referring to bitcoin as a "superior form of money" that will eventually garner further attention with time. Galaxy Digital CEO Mike Novogratz revealed this past September that Fidelity will soon open up the retail world to crypto.

On top of cryptocurrency trading, Fidelity also has an ether index fund, which is a system that keeps tabs on the ether's performance in U.S. dollars in addition to exchange-traded fund, which places emphasis on metaverse investments. This past April, Fidelity also said that it would enable its workers to to provide services like 401(k) retirement plans in the form of bitcoin.