In the world of food, for every triumph like Popeye's
Enter Samuel West, curator of the Museum of Failure, a traveling exhibition showcasing products that fell flat on their faces. From 3D TVs to MoviePass, there's plenty of failed innovation on display. The tragic sinking of the "unsinkable" Titanic and the Mercedes-Benz A-class compact car that failed a safety test by rolling over, show failures come in all shapes and sizes. Even tech giant Nintendo Co. Ltd.
But it's the food section that's particularly fascinating.
West appreciates the food and beverage industry's evolutionary approach, noting that testing and trying new things is necessary for innovation. Even whiffs like beef and fish-flavored water for pets or New Coke are steps in the right direction, he said.
After all, without failure, there can be no success. Just look at Heinz
Remember the McDonald's
From frozen lasagna made by toothpaste makers to coffee-flavored Coca-Cola
But The Coca-Cola Co.'s failures don't end there. The museum also features Coke II, a revamp of the original formula that fizzled out with consumers within a few months. The company quickly realized its mistake and went back to the classic recipe, much to the relief of soda drinkers everywhere.
Coca-Cola's biggest competitor, PepsiCo Inc.
Crystal Pepsi only lasted for two years before it was yanked off the shelves. The former Pepsi marketing executive David Novak, who came up with the idea, admitted in an interview with Thrillist that while it was "probably the best idea I've ever had," it was also "the most poorly executed." In 2007, Novak said, "If you have a fantastic idea and you mess it up, you don't get the opportunity to bring it back to life."