The recent protests, demonstrations, and unrest following the death of George Floyd have been historic and reverberating throughout the country. Given the circumstances, many companies have had to make changes. Some of these are changes in operations due to safety concerns.
A number of companies have also canceled preplanned, virtual events in light of the protests. By and large, corporations across America from the top-down have expressed support for the movement and protesters through public statements. Some have gone further by making donations to organizations that are working towards change. A few including General Motors (GM ) and McDonalds (MCD ) have already specified steps they are taking within the company to improve diversity and equality in addition to public statements and donations.
Sony (SNE ) was scheduled to hold a virtual event for the Playstation5 on June 5 to introduce a slew of new games that would accompany the PS5 launch. The company decided that it wouldn't be appropriate due to recent events.
Google (GOOG ) also postponed its live stream for its Android 11 beta launch. The launch was initially scheduled for mid-May, but this was canceled due to the coronavirus. Android 11 is expected to have a number of new features like improved security and data management in addition to a new, mysterious double-tapping gesture on the back of the phone.
Activision (ATVI ) also delayed the launch of new content for Call of Duty: Modern Warfare, Call of Duty: Warzone, and Call of Duty: Mobile. The company said in a statement, "Now is not the time. Right now it's time for those speaking up for equality, justice, and change to be seen and heard. We stand alongside you." EA Sports also followed Google and Activision by canceling a planned, virtual event to promote its upcoming Madden 21 game. Overall, these companies believe that people's full attention needs to be on the current, historic events.
Change in Operations
Many companies also made changes in operations due to the events. Apple (AAPL ) has closed many of its stores in certain areas where the demonstrations became chaotic. Target (TGT ) closed the vast majority of its stores in the Minneapolis area and has closed some in other riskier areas.
Amazon (AMZN ) messaged delivery drivers in certain areas like Chicago and LA to stop delivering packages and return home due to safety concerns. Going forward, it's also adjusting delivery routes and scaling back deliveries to prioritize safety.