The Super Bowl is arguably America's largest sporting event, drawing in over 114 million viewers and bringing millions of dollars of economic activity into the region. The sporting event is the National Football League's championship game, ending six months of games across the country and weeks of playoffs. This year, Super Bowl 50 takes place between the Carolina Panthers and Denver Broncos in Santa Clara, California-right outside of San Francisco-and will be broadcast on CBS
Beyond simply the impact on CBS, companies who produce buzzworthy ad spots can expect significant increases in social media impressions and revenue. The Super Bowl is a major draw for major companies largely due to the event's diverse audience-with viewers of almost every class, background, and age. This fact causes companies who spend little on mainstream advertising campaigns fork out the millions of dollars required for Super Bowl advertising.
This year brings highly-anticipated ads from both Amazon
Most companies shroud their ads in secrecy until their Super Bowl debut, but others attempt to promote their ads weeks before the game. Software company Intuit
But simply putting a spot in the Super Bowl is not a guaranteed success for companies. In the past, brands have come under fire for underwhelming or offensive commercials. GoDaddy
But the advertiser with the most to gain from the Super Bowl is the halftime show's official sponsor, Pepsi
Beyond major companies, the Super Bowl majorly impacts its host's local economy with thousands of spectators heading towards Santa Clara for the big game, bringing with them millions of dollars in tax revenue and tourism spending. While hosting the game is estimated to cost the region more than $5 million, the city hopes to earn it back with tax revenue. More significantly, though, is the windfall many local businesses and restaurants are expecting in the next few weeks. Last year's game is said to have made over $719 million for the Phoenix, Arizona region, which excites Northern California residents, many of whom are listing their houses for up to $7,000 per night on sites like AirBnB.
The Super Bowl generates hundreds of millions of dollars in economic activity each year, involving everyone from the country's most successful businesses buying commercials to local hotel chains profiting from increased demand. While the Super Bowl crowns one team as national champions each year, the real winners are the local and national businesses involved in America's most-watched spectacles.