Apple Inc.
The tech giant is set to prioritize the launch of its first-ever foldable iPhone, along with two non-folding models featuring advanced cameras and larger displays, in the second half of 2026, according to a Nikkei Asia report on Friday. The standard iPhone 18 is now expected to ship in the first half of 2027.
Apple did not immediately respond to Benzinga's request for comment.
The move is intended to streamline resources and boost revenue as costs rise for memory chips and other components. It will also help Apple navigate potential manufacturing hurdles tied to its new foldable iPhone, which demands more advanced production methods and materials.
A source told Nikkei that the strategy shift is expected to help Apple streamline its supply chain and sharpen its marketing focus, with an iPhone supplier executive noting that supply chain stability and a renewed emphasis on premium models influenced the decision.
Previous reports suggest that Apple is developing at least five new iPhone models, including a redesigned ultra-thin iPhone Air, the standard model, and three premium versions.
Strong iPhone Sales Drive Apple Strategy
This move comes on the heels of Apple's impressive Q1 earnings, where the company beat analyst estimates with a revenue of $143.76 billion. This was largely driven by strong iPhone sales, with the company's active installed base crossing 2.5 billion.
Moreover, Apple's 'Best iPhone Quarter In History', as put by CEO Tim Cook, was marked by a 38% year-over-year surge in revenue from Greater China, driven by the iPhone 17 lineup. This suggests a strong demand for premium iPhone models, which could have influenced Apple's decision to prioritize their production.
Additionally, Fitz-Gerald Group CIO Keith Fitz-Gerald has indicated a major product launch from Apple this spring, with predictions of a revolutionary form factor change akin to the iPhone.
AI Boom Deepens Memory Chip Shortage
Meanwhile, a surge in AI data center spending has worsened the global memory chip shortage by boosting demand for high-bandwidth memory, diverting supply toward AI servers, and reducing availability for consumer electronics like smartphones and PCs.
Micron Technology Inc.
Price Action: Over the past year, Apple stock climbed 8.71%, as per data from Benzinga Pro. On Thursday, the stock climbed 0.72% to close at $258.28.
