Apple Inc. (AAPL  ) kicked off Tuesday with a wave of product announcements, rolling out new MacBook Air and MacBook Pro lineups alongside a revamped Studio Display family - a broad hardware push that puts AI performance front and center across its Mac ecosystem. The announcements cover four products: MacBook Air with M5, MacBook Pro with M5 Pro and M5 Max, and a new Studio Display and Studio Display XDR.

MacBook Air Gets M5, Doubled Storage

The MacBook Air moves to the M5 chip, with the base configuration now shipping with 512 gigabyte (GB) of storage, double what the previous generation offered. The new Solid State Drive (SSD) delivers 2 times faster read and write speeds than the prior model, per Apple's testing. Wi-Fi 7 and Bluetooth 6 arrive via Apple's new N1 wireless chip.

Key MacBook Air with M5 specs at launch:

  • 10-core CPU and up-to-10-core Graphics Processing Unit (GPU) with Neural Accelerators
  • Up to 4 times faster AI performance versus MacBook Air with M4
  • Up to 18 hours battery life
  • Available in sky blue, midnight, starlight, and silver
  • Starts at $1,099 (13-inch) and $1,299 (15-inch)
MacBook Pro Gets Fusion Architecture, Pro-Grade AI Muscle

The MacBook Pro refresh brings M5 Pro and M5 Max, both built on a new Apple-designed Fusion Architecture that combines two dies into a single system on a chip. The 18-core CPU includes six "super cores" - Apple's designation for its highest-performance core design - alongside 12 new efficiency-focused performance cores.

"M5 Pro and M5 Max are a monumental leap forward for Apple silicon, leveraging our new Fusion Architecture to scale the capabilities of Apple silicon while preserving its core tenets of performance, power efficiency, and unified memory architecture," said Johny Srouji, Apple's senior vice president of Hardware Technologies.

John Ternus, Apple's senior vice president of Hardware Engineering, added, "With Neural Accelerators in the GPU, the new MacBook Pro enables professionals to run advanced Large Language Models (LLMs) on device and unlock capabilities that no other laptop can do - all while maintaining exceptional battery life."

Pricing and Performance Specs

  • The 14-inch MacBook Pro with M5 Pro starts at $2,199.
  • The 16-inch MacBook Pro with M5 Max starts at $3,899.
  • M5 Pro supports up to 64GB of unified memory.
  • M5 Max supports up to 128GB of unified memory.
  • SSD read speeds reach up to 14.5GB/s on M5 Max configurations.
Studio Display Family Gains XDR Model, Thunderbolt 5

Apple also announced a new Studio Display and an all-new Studio Display XDR. The new Studio Display with a tilt-adjustable stand starts at $1,599, and Studio Display XDR with a tilt- and height-adjustable stand starts at $3,299.

Studio Display XDR: Features and Pricing

  • 27-inch 5K display with mini-Light-Emitting Diode backlight.
  • 2,304 local dimming zones.
  • Up to 2,000 nits of peak High Dynamic Range brightness.
  • 120 hertz refresh rate with Adaptive Sync.
  • Supports P3 and Adobe red, green, blue color gamuts.
  • New Digital Imaging and Communications in Medicine (DICOM) medical imaging presets for diagnostic radiology (pending U.S. Food and Drug Administration clearance).
  • Starts at $3,299 and replaces the Pro Display XDR.
Ternus described the new display as "by far the world's best pro display."

Availability and Pre-Orders

All products open for pre-order from Wednesday from Apple Store app in 33 to 35 countries. In-store availability and customer deliveries begin from March 11.

AAPL Price Action: Apple shares were down 0.88% at $262.38 at the time of publication on Tuesday, according to Benzinga Pro data.