Stock moves were muted on Friday, with all three major averages notching a four-week winning streak, as shoppers kicked-off one of the biggest weekends for the retail sector. The Dow Jones Industrial Average rose over 100 points, while the S&P 500 Index settled at a positive flatline and Nasdaq Composite lost 0.1%.

Here's how the market settled to close out the shortened holiday week:

S&P 500 Index (SPY  ): +0.06% or +2.72 points to 4,559.34

Dow Jones Industrial Average (DIA  ): +0.33% or +117.12 points to 35,390.15

Nasdaq Composite Index (QQQ  ): -0.11% or -15.00 points to 14,250.85

Adobe Analytics reports U.S. online spending reached a record $5.6 billion on Thanksgiving Thursday, up 5.5% year-over-year. The analytics firms also expects Black Friday spending to be 5.7% higher than last year, forecasting an estimated $9.6 billion in sales. Adobe highlighted that high sale categories include toys, jewelry and apparel so far this weekend, each up 182%, 126% and 124% year-over-year, respectively.

Salesforce (CRM  ) reports that global online sales reached $31.7 billion, with the U.S. totaling $7.5 billion, on Thursday, both up 1% compared to last year. The firm added that online traffic to e-commerce websites, including browsing, was up 4% globally and 6% in the United States.

Cowen Managing Director Oliver Chen wrote in a note on Friday that Walmart (WMT  ) and Ulta (ULTA  ) look well positioned to benefit from Black Friday shopping, as consumers look for more deals this weekend.

"This is a holiday about value, about gift giving," Chen wrote. "They are our Black Friday picks, as well. We notice the best traffic there, as well."

Wall Street ended the week in the green, with the Dow adding 1.27%, the S&P 500 advancing 1% and the Nasdaq gaining about 0.9%. This week marked the longest winning streak for the S&P 500 and Nasdaq since June, and for the Dow since April.

In single-stock news, Nvidia (NVDA  ) shares came under pressure on Friday after Reuters reported that the chipmaker has delayed the launch of its new AI chip, H20, for the Chinese market. Reuters reported, citing sources, that the H20 chip is being delayed due to issues arising when server manufacturers trying to integrating the semiconductor into their products.

Apple (AAPL  ) shares also fell after a Reuters report, citing data from Counterpoint Research, said the tech giant experienced waning demand during China's recent Singles Day sales event.

Looking ahead, market participants will be trading in anticipation of November's jobs report due out Friday, with analysts expecting U.S. non-farm payrolls to grow by 150,000.