TikTok, the popular video-sharing app, will automatically label artificial intelligence (AI)-generated content. This move comes amid growing concerns about the spread of online disinformation and deepfakes.
What Happened: TikTok, owned by ByteDance Ltd., will introduce features to label videos identified as "AI-generated." This includes content created using Adobe's
Adam Presser, TikTok's head of operations and trust and safety, emphasized the importance of transparency for viewers in a statement. He said, "AI-generated content is an incredible creative outlet, but transparency for viewers is critical."
Other social media platforms, including Meta Platforms Inc.
These platforms have been exploring ways to integrate generative AI into their platforms, but have faced criticism for allowing users to be inundated with low-quality AI-generated spam content.
Social media platforms are also under pressure to introduce measures to combat misleading AI-generated deepfakes and disinformation campaigns.
Why It Matters: This move by TikTok comes at a time when the company is in a legal battle with the U.S. government after the Biden administration gave it nine months to divest or be banned.
Meanwhile, European Commission president Ursula von der Leyen has suggested that a ban on TikTok in the EU is a possibility.
In April, Meta Platforms Inc. announced a policy shift to label AI-generated content on its platforms, including Facebook and Instagram. The company said it won't automatically remove AI-generated or manipulated content if it is not labeled but will instead add the labels itself.
