Major retail players including Walmart Inc (WMT  ), and Target Corp (TGT  ) are set to issue earnings this week, with BJ's Wholesale Club Holdings Inc (BJ  ) preparing to release its earnings early next week.

With detailed insights from Placer.ai, Benzinga dug into the industry's ongoing transformation to see what the upcoming earnings reports from the retail giants might suggest.

Earnings, Expected: Analysts expect Target to issue earnings of $1.43 per share, on revenues of $25.3 billion when the retailer reports on Wednesday, according to Benzinga Pro.

Analysts expect Walmart to issue earnings of $1.69 per share, on revenues of $159.93 billion, when the company reports on Thursday.

Analysts expect BJ's Wholesale to issue earnings of 89 cents per share, on revenues of $5.155 billion, when the membership-only warehouse club chain reports next Tuesday, Aug. 22.

Pandemic Gains Amid Economic Challenges: The superstores' resilience was tested this year as some saw year-over-year visitation dips, according to Placer.ai.

May was especially challenging, a month that saw a traffic decline for all major names. However, as June and July approached, the gap started to reduce. The positive trend in visits for Walmart points to a market that remains accommodating to various retail business models, Placer.ai said.

The trend begins to gain clarity when compared against year-over-four-year (Yo4Y) metrics.

While Walmart saw Yo4Y declines, it still presents significant potential, evident in the Northeastern states, suggesting that despite some store closures, certain regions continue to demonstrate growth potential.

Superstore Shopping Dynamics In 2023: The first half of the year saw Target outshine the general retail sector in year-over-year growth, while Walmart saw a decline, possibly due to its visitor demographics. However, recent weekly data suggests a potential rebound for Walmart in the latter half of the year, Placer.ai said.

Walmart, undeniably the superstore sector leader, did see a dip in its visit share from 55.2% in the first half of 2019 to 50.6% in the first half of this year. On the other hand, Target saw an uptick.

Notably, changes in store counts, with Target's expansion and Walmart's consolidation, possibly influenced the shifts. Yet, Walmart's dominance is unchallenged with over half of all superstore visits, according to Placer.ai.

Digging into audience profiles, each chain caters to distinct visitor segments, evidenced by their varied captured market data. Distinct shopping preferences of each brand's visitors further reiterate the point. For instance, while Walmart's visitors might gravitate towards Dollar General Corp (DG  ), Target's visitors prefer beauty stores like Ulta Beauty Inc (ULTA  ).

Regional Nuances And The Healthcare Angle: Each brand saw growth in the Northeast and Midwest, in varying degrees. The rise of in-store healthcare services, led by giants like Walmart and Target, has proven to be a game-changer, driving more visits than their statewide average, Placer.ai said.

The evolution of "mission-driven" shopping is another key trend, characterized by consumers aiming to achieve more within fewer store visits. This trend is evidenced by a decrease in the number of times shoppers visit stores, coupled with a rise in the average time spent per visit. It indicates that shoppers are becoming more deliberate and strategic in planning their trips to the store.