In the retail world, LVMH Moet Hennessy Louis Vuitton SE
Beauty Outshines Luxury In 2025
Ulta Beauty's stock is up 19.65% year to date, outperforming broader retail benchmarks and shrugging off fears of a consumer slowdown. Meanwhile, LVMH, despite its prestigious lineup of brands like Louis Vuitton and Moët, has seen its stock tumble 11.39% YTD, reflecting growing investor concern over weakening demand in China and Europe.
Consumers Are Trading Down-But Smartly
The divergence speaks volumes. As economic uncertainty looms, shoppers are reevaluating where their dollars are spent. Luxury handbags and high-end couture are losing ground to accessible self-care staples.
Ulta's wide product assortment, loyalty-driven model, and savvy domestic supply chain are proving to be not just defensive assets, but growth engines. It's a textbook example of "trading down" that doesn't feel like a downgrade.
Ulta Is Headlining The Show
In contrast, LVMH is struggling to find its footing. The demand engine that once roared across Asia is sputtering, while U.S. consumers show signs of fatigue. Even Louis Vuitton can't escape the gravitational pull of macroeconomic reality.
Ulta, by contrast, is delivering what consumers actually want-affordable, feel-good indulgence with staying power. And like Beyoncé, it's not just a trend-it's a movement. The crowd isn't just cheering; it's following.
For investors, the message is clear: when the music changes, watch who's still commanding the stage. Right now, Ulta isn't just in the spotlight-it is the spotlight.
