A YouGov survey in late 2022 showed that the approval rating for Tesla, Inc.
What Happened: Tesla fell 50 slots to the 62nd position in the list of top 100 U.S. companies by reputation, according to Axios Harris Poll 100. The survey, which gauges the reputation of the most visible brands in America, took responses from 16,310 Americans from a nationally representative sample and was conducted March 13-28.
The respondents rated the 100 most visible companies on nine dimensions of reputation to calculate each company's reputation quotient or RQ. Tesla's RQ was 74.3, with the EV maker scoring the least on character, citizenship, and trust.
Its highest ranking was in parameters, including trajectory, vision and products & services.
Among automakers, Toyota Motor Corp.
Why It's Important: CEO Elon Musk's mercurial statements, his open political leanings and abuse and hate speech that are rampant on Twitter, which was bought by Musk in late October 2022, are apparently impairing Tesla's reputation.
This is evident from the fact that the EV pioneer scored well on its products & services as well as vision.
Musk's preoccupation with Twitter since he bought it alienated even some of his staunchest supporters. The appointment of Linda Yaccarino as the new CEO of Twitter should remove some of this overhang.