MicroStrategy Inc (MSTR  ), the largest corporate holder of Bitcoin, significantly increased its Bitcoin portfolio, purchasing an additional 3,000 Bitcoin.

This comes at a time when crypto investment products are witnessing substantial inflows, signaling a robust interest in the cryptocurrency market.

What Happened: Between Feb. 15 and Feb. 25, MicroStrategy invested $155 million to acquire the additional Bitcoin at an average price of $51,813 each, according to an SEC filing.

This latest purchase brought the company's total Bitcoin holdings to 193,000 coins, acquired at an average price of $31,544 each, according to Executive Chairman Michael Saylor.

With Bitcoin's current market price at $51,300, MicroStrategy's strategy showcases an unrealized profit of $3.8 billion.

Why It Matters: MicroStrategy's aggressive expansion of its Bitcoin holdings not only solidified its position as a major corporate investor in the cryptocurrency but also highlighted the growing acceptance and integration of digital currencies within the corporate sector.

This move is particularly noteworthy against the backdrop of a broader surge in crypto investment product inflows, with Bitcoin-based offerings dominating the scene.

The Broader Crypto Investment Trend: The same period saw crypto investment products registering almost $600 million in inflows, with Bitcoin-based products accounting for over 85% of this amount, according to investment firm CoinShares.

The U.S. has been at the forefront of this movement, despite some challenges faced by incumbent issuers like Grayscale, which experienced outflows.

James Butterfill, head of research at CoinShares, noted that while Bitcoin remained the favored choice, other cryptocurrencies such as Ethereum, Chainlink and XRP were also attracting investments, albeit comparatively small: $17 million, $1.8 million and $1.1 million, respectively.

However, Solana faced outflows, possibly affected by recent network issues, suggesting investor sentiment could be significantly influenced by technical stability and performance.

What's Next: As MicroStrategy continues to bolster its Bitcoin holdings, the broader market for crypto investment products is poised for further growth.

The sustained interest in cryptocurrency investments, despite the inherent volatility and challenges, underscored the sector's potential for long-term growth and mainstream acceptance.

MSTR Price Action: At the time of reporting, MicroStrategy's shares have seen a 13.98% increase to $784, according to Benzinga Pro.