In a reversal of its earlier position, Google
The app's operator, Trump Media & Technology Group (TMTG), said it will soon be adding Truth Social to the store.
"It's been a pleasure to work with Google, and we're glad they helped us to finally bring Truth Social to all Americans, regardless of what device they use," TMTG's CEO and former lawmaker Devin Nunes said in a statement.
By allowing the controversial app to appear in its store, Alphabet is signaling that it trusts Truth Social to follow the rules. In a statement, Google said that Trump's platform can stay on the Play Store if it can continue "to effectively moderate user-generated content and remove objectionable posts such as those that incite violence."
Google first announced that it wouldn't be allowing Truth Social on the Play Store in August, arguing that the platform wasn't equipped to moderate content that violates the tech giant's terms of service. However, there have been no effective overhauls of Truth Social's moderation system since then, so it's unclear why Google is changing its stance now.
Trump launched Truth Social in response to being banned on Twitter
In the United States, most smartphone users own Apple devices, but Androids make up 70% of all smartphone devices worldwide, according to StatCounter research firm.
Truth Social received an initial surge of interest and support when it was made available on iPhones, but that interest has since tapered off.
It's not impossible to download an app without support from Google or Apple's app stores, but it's far more difficult. With enough effort, Android users could download Truth Social even without it appearing on the app store.
Google's announcement is definitely good news for TMTG, but the media company is still facing difficulties on other fronts. Digital World Acquisition Corp
As a SPAC, DWAC exists to merge with and take TMTG public. In these sorts of deals, a SPAC or shell company, DWAC, is listed on stock exchanges for the purpose of merging with a private company, TMTG. This is meant to be an easier way for the private company to become publicly traded, relative to a traditional public offering (IPO).
If DWAC fails to complete the merger listing by December 8, it is set to liquidate. While the investigations have led some investors to pull out, DWAC still has roughly $900 million in commitments, according to a recent U.S. Securities and Exchange Commission (SEC) filing.