Alphabet Inc.'s (GOOGL  ) (GOOG  ) Google Circle to Search feature makes it easier to finding information about something on your screen. It was announced during the Samsung Electronics Co Ltd.'s (SSNLF  ) Galaxy S24 launch.

What Is This About: As the name suggests, the new Google Circle to Search feature allows users to invoke the Google app on their Android phone and draw a circle to search for information.

This feature uses Google's reverse image search technology and character recognition to identify and search for information the user highlights.

One of the most obvious use cases of this is shopping for a certain item. For instance, if you see a product in an image sent by your friend or in a post on social media, you can invoke Google and search for it right away.

But wait: this is not a completely new feature. It was available several years ago when Google Now on Tap was unveiled.

However, in its current avatar, Circle to Search lets you be more precise in terms of what you want to search, which is a good bonus.

How To Use Google Circle To Search

It is worth noting that Circle to Search is currently available only on the Samsung Galaxy S24 and the Google Pixel 8 series.

With that out of the way, here's how you can use Circle to Search:

  1. Open the page where you want to search for information.
  2. If navigation buttons are enabled, simply press and hold the Home button.
  3. Press and hold the navigation bar at the bottom if gestures are enabled.
  4. Now, underline or circle the information you want to look up - this can be anything from text to image or a part of the video you're watching.
  5. That's it, the Google app will now look up for information based on your instructions.