Despite higher EV costs than its competitors, Ford Motor
Ford's "Catch-Up To Tesla" Strategy
Besides the electric version of America's most beloved pickup, the Ford F-150, named the Lightning, and great debut of its electric Mustang Mach-E, Ford is expanding its EV lineup with a long-range SUV and a more affordable pickup. While the legendary automaker expects to create one of the most affordable batteries in the U.S., a quest that Tesla is also on, Ford is also determined to reach an annual production of capacity of two million electric vehicles by the end of 2026, expecting to reach the target of 600,000 produced vehicles this year. Although it is certainly not close to dethroning Tesla, Ford, just like its Detroit peer, General Motors
Worksport Just Achieved Another Milestone On Its Path To Revenue-Generation
Worksport just revealed its hard-folding light truck cover samples have been approved by its national U.S. customer and reseller of automotive aftermarket accessories. Upon approval, this customer has agreed to purchase sizable quantities of Worksport's flagship product that is to be distributed across the U.S.
As a reminder, Worksport's tonneau covers will be coming in various sizes and configurations to serve pickups made Ford itself, as well as Chevrolet, Jeep, Dodge, RAM, Nissan, Honda, Hyundai and Toyota. Moreover, its upcoming solar-powered Terravis tonneau cover as well as the company's COR remote power generation and storage system promise to transform both electric and traditional combustion engine pickups into renewable microgrids on four wheels. Moreover, Worksport has entered into agreements to equip two electric pickups: a tech-advanced Atlis XT and the luxurious Hercules Alpha, both of which will be facing off the Cybertruck - the electric pickup with which Tesla aims to redefine the pickup landscape.
All in all, 2023 has already been claimed as the year of the electric pickup and the recent news only suggest that many new impactful developments on this front are on the horizon.
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