A new streaming smart device called "Dabby" debuted at CES 2020 this week, and is trying to make switching between streaming service apps a thing of the past. Dabby is a touchscreen device that unites every online streaming platform under one roof, enabling a user to seamlessly move from any service, video, or social media platform without the need for app installation.

Meet Dabby

With no subscription fee and no additional ads, Dabby consolidates any content that can be accessed through the internet, including but not limited to: Netflix (NFLX  ), Disney+ (DIS  ), YouTube (GOOGL  ), Twitch (AMZN  ), Spotify (SPOT  ), Instagram (FB  ) and TikTok, without the need to download the apps. The user only needs to enter their subscription information and seamlessly switch between platforms with ease.

Dabby works by using its internet connection to search the web for content, as well as enhancing the users experience by means of two different artificial intelligence programs: Content AI and Dynamic Credentials AI. Content AI learns what the user likes and dislikes and caters relevant content to their home screen based on the learned information. Dynamic Credentials AI helps the user manage their subscriptions on their various streaming platforms and subscriptions. When a user wants to streaming something, they simply have to address Dabby the same way they would other smart devices, like, "Hey Dabby, play Game of Thrones."

Dabby is portable and can be used either to watch its own screen or to cast content on a TV or other paired devices. Dabby can also be used as a second interactive screen option for apps like YouTube where a user could leave comments while streaming a video on a paired device. The second screen could also be used to interact with another Dabby users over video-chat while both users stream the same content together. Dabby is pretty much the one stop smart device for all things streamable content.

Dabby's price is currently set at $399, which is a higher end streaming box when compared to Apple TV (AAPL  ) starting at $179 and Roku Ultra (ROKU  ) at $100.

Streaming Market

The streaming market has exploded in recent years, offering services that are increasingly adding up in cost for the consumer. Streaming services all offer attractive low prices and exclusive content, with a goal of making the products seem indispensable. Titian of the industry Netflix is facing increasing competition from other tech and entertainment giants, with names like Disney+ and Apple TV+ entering the main streaming market and AT&T (T  ) and Comcast (CMCSA  ) expected to launch their own subscription services in the near future.

The market also recently has been shifting towards smartphone consumable videos, thus branching streaming away from TV screens. Facebook's Instagram has launched IGTV, Snapchat (SNAP  ) has its own Snap Originals programming, and there's even a trial from Match Group's (MTCH  ) Tinder for a choose-your-own- adventure miniseries. Streaming start-up Quibi wants to offer this short-form video content in a curated the same way Netflix does with long-form video. The company plans to launch in April 2020, offering yet another streaming subscription service to the market.

Fatigue and Overload

Despite the belief that ditching cable providers will save consumer's money, 27% of Americans are now spending more than $100 a month on media and entertainment subscription services, according to a survey from Amdocs Media; the average cable user spends $100 per month on their service.

"The availability and access to streaming content [are] increasing, but so are consumer expectations, particularly around cost, ease of access and contextual experience," Darcy Antonellis, head of Amdocs Media, noted. In what is being called "streaming fatigue" consumers are no longer wanting to pay or use every new subscription service offered.

A new study conducted by researching group UTA IQ found that 70% of users from U.S., Canada, Europe, and Australia already feel overwhelmed by the large streaming market offered with 87% consider that keeping up with all their favorite content is too expensive. A recent trend in consumers has been to switch between services monthly or canceling their subscriptions after the end of certain programs. Other consumers have resorted to sharing passwords or pirating content in order to combat the increasing prices.

With the market continuing to expand, consumers will be the ones who decide what subscription services will become, since the current trajectory of the market is unsustainable. Some will inevitably fall out of business, while others will likely become entertainment mainstays for years to come.