Burger King
The loyalty program is already accessible on a national level if utilized through the mobile app or website. The way that the program works is that the Royal Perks offers consumers ten "crown rewards" per every dollar that is spent at Burger King. Consumers who are active members will be able to redeem points and to get bonus offers such as an upsize in drinks or fries.
Ellie Doty, Burger King's North American chief marketing officer, has revealed that the initial surge of members has mainly been consumers who have previously utilized or been exposed to the app or website. Burger King is anticipating on drawing in regular consumers who would rather make orders from the drive-thru lane or counter. Regarding the pandemic and its increasing need for online ordering, there is much to be said.
On this particular matter, Doty said, "I think especially as we've all gone through the pandemic, we know that a lot of digital-enabled behaviors really ramped up very quickly, and we think this is one that we believe will stay. Guests are really seeing the ease and benefits of being a part of loyalty programs."
Burger King's primary objective in creating this loyalty rewards program is to reconsider the standard loyalty programs by dedicating rewards to what customers are truly looking for. In making Burger King more easily attainable for consumers all-around, further customer satisfaction is created.
The new loyalty rewards program that has been created by Burger King will surely spark a newfound interest in the restaurant from customers all across the board. In offering various perks and benefits that it had not previously, the restaurant will be able to reach new goals and objectives in terms of what it can do both online and offline (on mobile apps as well as at the live sites), to receive the best of both worlds.
