Various brands are joining the trending "Stop Hate for Profit" movement in protest of Facebook's
The protest was launched last week with the #StopHateForProfit hashtag by a coalition of groups, including the NAACP, Color for Change, the Anti-Defamation League, Sleeping Giants, Free Press, and Common Sense Media. The campaign directly targets Facebook's policies, more specifically, the company's lack of regulating fake news, discriminatory posting, and allowing users to be attacked for their race. The coalition directly targeted Facebook's advertising, stating that the company did nothing to police its own platform while profiting immensely off of harmful posts.
"They allowed incitement to violence against protesters fighting for racial justice in America in the wake of George Floyd, Breonna Taylor, Tony McDade, Ahmaud Arbery, Rayshard Brooks and so many others." The coalition says on its website. "Let's send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence."
The coalition has attracted a slew of major brands to their cause, with various companies throwing their support behind the campaign and offering to pull their advertising from Facebook for the month of July. The North Face (parent company VF Corporation,
On social media, the various brands took to voicing their support for the cause, sharing the campaign's hashtag, and for some, directing users to the campaign's website.
"Ben & Jerry's stands with our friends at the NAACP and Color of Change, the ADL, and all those calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy," Ben and Jerry's said in a press release.
The policies brought into question by the campaign have been a long-time problem for Facebook, being the subject of scrutiny by citizens, advocacy groups, and the Federal Government alike. The timing of the campaign also coincides with an ongoing antitrust investigation into Facebook.