According to Mastercard
MasterCard's findings are hardly surprising given the context; countrywide lockdown orders have kept many Americans at home for extended periods, which has likely motivated many to take on projects at home to pass the time and liven up the space they will be stuck in for the foreseeable future.
MasterCard found an overall 3% rise in spending compared to 2019, with online sales of home improvement products jumping a whopping 80%. Online sales of furniture were up 31% during the same period. Sales in the weeks before the Christmas holiday were up 49% year over year.
"American consumers turned the holiday season on its head, redefining 'home for the holidays' in a uniquely 2020 way. They shopped from home for the home, leading to record e-commerce growth," said senior advisor to MasterCard Steve Sadove.
Not all retail sectors were similarly blessed with the same level of success as the home goods sector, especially since most sectors saw a marked decrease in direct in-store sales, which fell 10%. In-store clothing sales declined 19%, for example, with in-store luxury goods sales suffering a 21% drop.
Most sectors saw an increase in online shopping, however. Apparel was up about 16% in online sales, while online jewelry sales were up 45%. Department stores saw a modest rise of 3% in online sales. Adobe Analytics had previously forecasted that online sales in the United States stood to overtaken last year's totals considerably, with the company predicting sales of $189 billion, a 33% increase over 2019's sales figures.