This will be the very first time that Amazon One has been implemented beyond Amazon and Whole Food stores.
Amazon has also revealed that it hopes that the technology will be taken on "to more AXS ticketed venues in the future."
This particular technology, in the eyes of Amazon, is supposedly much more advantageous compared to contactless cards and QR codes. But it may not be true because most tickets are accessible on phones nowadays, which are able to be attained at all times. Many of the experts believe that not much revenue can be made from Amazon One, so the presumption is that it must be concerned about collectible information.
The Amazon One palm-scanning technology will be specifically brought to the Red Rocks Amphitheatre in Denver, Colorado, as well as over 350 stadiums and theaters worldwide. Those who attend the concerts will be able to get to their seats far more quickly than when using their phones for barcode scanning.
Regarding the level of security of the palm reading technology, Amazon assures users that it is safe and that it does not keep any data on a local level.
"The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person's unique palm signature. Once enrolled, the service is contactless and ticket holders can use their palm to enter AXS ticketed venues in less than a second or two. We're excited to soon hear how AXS fans like using Amazon One to effortlessly enter their favorite events, so they can spend less time waiting in line and more time enjoying the event," stated Amazon regarding this matter in a press release.
Amazon One's new palm-scanning technology will surely bring about many questions regarding its validity and level of safety. But it will also offer a sense of convenience that many had not previously considered. This will in turn attract more like-minded individuals to Amazon's services, particularly when it comes to communal events.