Amazon.Com Inc
During a week-long conference, Amazon announced plans to establish an innovation center near Shenzhen, China's technology and e-commerce hub.
This center aims to assist Asia-Pacific sellers with product launches, brand building, and digital strategies, CNBC reports.
Moreover, Amazon is extending its comprehensive supply chain service, initially launched in the U.S., to Chinese sellers.
This service streamlines the movement of goods from factories to various sales channels, including Amazon, in one seamless process.
The conference, attracting thousands of merchants, highlights China's importance as a source for sellers on Amazon's platform.
Despite not operating in China, Amazon relies heavily on Chinese sellers, with nearly half of its top sellers previously based there.
In 2023, sales from Chinese sellers on Amazon grew by over 20%, with a notable increase in sellers achieving over $10 million in sales.
In November, Temu captured nearly 17% of the U.S. market share in discount stores, trailing Dollar General Corp's
In contrast, Amazon faces growing competition in the region. Temu, part of Chinese tech giant PDD Holdings Inc
Shein, primarily a fast fashion retailer, has diversified its product range and has attracted Amazon merchants. The company, recently valued at $66 billion, is also preparing for a U.S. IPO.
Temu, known for its eclectic and affordable product range, has gained significant visibility, making up a notable portion of Google's ad impressions.
Amazon's response includes adjusting seller fees to remain competitive, particularly in lower-priced categories.
This strategy is a direct challenge to the rising influence of Shein and Temu, which are capturing market share across various online retail sectors.
Etsy, Inc
Etsy's recent workforce reduction further underscores the changing dynamics in the online retail space.
Price Action: AMZN shares are trading higher by 0.49% at $148.14 premarket on the last check Friday.
