Affirm Holdings Inc
Affirm's bid comes as investors refocus on third-quarter operating momentum, including $11.6 billion in gross merchandise volume (up 35% YoY) and 45 million total transactions (up 45% YoY), even after the initial post-print volatility. That same report showed Direct-to-Consumer GMV rose 48% YoY to $3.7 billion, helped by the Affirm Card.
Affirm reported third-quarter revenue of $1.04 billion (up 33%) and EPS of 30 cents, while also lifting fourth-quarter revenue guidance to $1.08 billion-$1.11 billion and full-year revenue guidance to $4.175 billion-$4.205 billion. Management also pointed to steady consumer health, with delinquencies in line with expectations, and highlighted new merchants including Nordstrom, Urban Outfitters and Sleep Number Corp.
Affirm's third-quarter revenue also cleared a $993.63 million Street estimate, while EPS topped a 19-cent consensus, reinforcing the "beat-and-raise" setup that's keeping dip-buyers engaged. The company said the Affirm Card reached 4.4 million active cardholders and generated $2.1 billion of GMV, a key data point for traders watching whether card-led engagement can keep scaling.
AFRM Stock: Key Levels To Watch
From a trend perspective, AFRM is trading above its 20-day SMA ($62.80), 50-day SMA ($53.46), and 100-day SMA ($60.29), which keeps the intermediate uptrend intact after the March swing low and the May swing high. The catch is the stock is still trading just under its 200-day SMA ($67.65), so it's effectively battling a long-term "line in the sand" right around current levels.
Momentum is the bigger near-term question: MACD is below its signal line and the histogram is negative, which points to upside pressure cooling versus the prior upswing. Put simply, when MACD sits under its signal line, it often means buyers need a fresh push to keep the rally going rather than relying on leftover momentum.
- Key Resistance: $68.50 - a nearby pivot area where rebounds can stall, sitting just above current price action
- Key Support: $61.00 - a nearby level where buyers previously stepped in, also close to the 20-day/short-term trend zone
What Is Affirm Holdings and Its Business Model?
Founded in 2012, Affirm is a market leader in buy-now, pay-later, with around $36 billion in transaction volume in fiscal 2025. It offers both zero-interest financing (typically subsidized by merchants) and interest-bearing loans that are approved on a per-transaction basis.
More than 70% of Affirm's transaction volume comes from its interest-bearing loans, which also drive most of its revenue, so credit performance and funding conditions matter just as much as checkout growth. The business is still heavily U.S.-centric (more than 95% of 2025 revenue), but it has expanded into Canada and the U.K., giving it additional runway if merchant adoption continues to broaden.
Affirm Holdings Benzinga Edge Scorecard Breakdown
Below is the Benzinga Edge scorecard for Affirm Holdings, highlighting its strengths and weaknesses compared to the broader market:
- Momentum: Moderate (Score: 57.53) - The stock's trend is constructive, but it's not showing runaway relative strength versus the market.
- Value: Moderate (Score: 30.48) - Pricing looks closer to "fair-to-premium" than cheap, which can make the stock more sensitive to execution.
- Growth: Strong (Score: 93.35) - The market is rewarding AFRM primarily for growth expectations rather than bargain valuation.
AFRM Stock Price Movement On Friday
AFRM Stock Price Activity: Affirm Holdings shares were down 2.23% at $65.86 at the time of publication on Friday, according to Benzinga Pro data.
