Apple Inc. (NASDAQ: AAPL) shares are trading relatively flat on Tuesday after the iPhone maker launched Apple Creator Studio, a new subscription bundle designed for creators across Mac, iPad, and iPhone. Adobe Inc. (NASDAQ: ADBE) stock is reacting negatively to the news. The move expands Apple's creative software lineup and drew supportive commentary from Wall Street as the suite heads to the App Store later this month.
Apple said it will offer Apple Creator Studio on the App Store starting Jan. 28. Families can share subscriptions across six members through Apple Family Sharing.
What Apple Announced
Apple introduced a subscription suite that combines its flagship creative applications into a single package.
The platform brings together Final Cut Pro, Logic Pro, Pixelmator Pro, and productivity tools across Apple devices.
Apple priced the service at $12.99 per month or $129 annually with a one-month trial.
Education users can subscribe for $2.99 per month or $29.99 per year.
Competition For Adobe
The tool competes directly with Adobe's Creative Cloud Pro. According to The Verge's report, Adobe's subscription costs $69.99 per month.
Even Adobe's single apps like Photoshop, Premiere, and Illustrator cost $22.99 per moth, significantly higher than Apple's $12.99.
However, so far the competition is limited to Apple's ecosystem.
Apple said the bundle targets video editors, musicians, designers, students, and independent creators worldwide.
Apple said it aims to lower barriers for professional-grade production by delivering studio tools through a single subscription.
The company said creators now can access advanced editing and production features without separate app purchases.
Smarter Video Editing
Final Cut Pro adds search tools that locate dialogue and visuals inside hours of footage. Editors can match video cuts to music beats using automatic rhythm analysis.
iPad users can also generate instant edits using AI-powered Montage Maker.
Music Creation Expansion
Logic Pro introduces AI tools that create chord progressions and electronic performances. Creators can transform recordings into structured compositions without manual music theory work.
Logic also adds new sound libraries and professional vocal editing tools.
Today, Wedbush analyst Dan Ives reiterated Apple with an Outperform and maintains $350 price forecast.
Price Action: Apple shares were up 0.28% at $260.98 and Adobe shares were down 4.19% at $313.91 at the time of publication on Tuesday, according to Benzinga Pro data.