The markets were mixed today as financials held back the S&P 500 but strong moves from some Dow names sent that index higher. The Dow 30 finished the day higher by 50, the S&P 500 was off by 2, and the Nasdaq 100 sold off the worst, losing 31. Tomorrow investors will get a look at retail sales numbers along with some remaining manufacturing numbers. It is also option expiration Friday which can be a market mover as well.

Tesla (TSLA  ) was a big media focus today as the company announced that it will unveil its highly anticipated "all-electric" semi truck on October 26 at its Hawthorne, Calif., facility. As is typical for the CEO Elon Musk, he tweeted about the new truck calling it a "beast" and said a test ride would accompany the launch. Shares of Tesla are higher by 75% on the year as investors just cant get enough.

Hertz (HTZ  ) sold off 12.41% today as Morgan Stanley (MS  ) downgraded the stock from equal weight to underweight. In the note the company warned that "Hertz's stock could lose its upward momentum." Analyst Adam Jonas says he is "worried about the stock's valuation following its recent rally." The move today puts shares of Hertz lower on the year again by 3.5%.

Equifax (EFX  ) sold off sharply again today but today investors found value at these levels and bought it up. The stock closed lower on the day by 2.36% as CEO Richard Smith has agreed to testify before a special House panel about the company's massive security breach which impacted up to 143 million Americans. The hearing is scheduled for October 3.

Google (GOOGL  ) garnered a little media attention today as the company announced the Pixel 2, and offering October 4 as its launch date. The launch date is exactly one year after the tech giant launched its first phones, the Pixel and Pixel XL. Details about the new phone are limited, although CNBC reported that it will include Qualcomm's (QCOM  ) Snapdragon 836 processor.