Retailers Gap (NYSE: GPS) and Walmart (NYSE: WMT) have entered a collaboration to create Gap Home, which is a new brand of home products that will be made available only at Walmart. Together, these two brands will encourage customers to shop for both quality and timelessness, to bring forth the essential nature of what all are looking for, while also appealing to a sense of luxury and style.
Gap Home, which will be made available starting on June 24 on Walmart's ecommerce website, will feature more than 400 items in the home décor, tabletop, and bedding and bath sections, which range from $15.88 for a washed denim pillow to $64.98 for a T-shirt Soft Jersey Reversible King Comforter Set.
"We're thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand. A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces," said Anthony Soohoo, executive vice president, Home at Walmart, in a press release. "Over the past few years, we've focused on expanding our home assortment to bring high-quality, stylish home goods and décor to our customers at an unbelievable value. Gap Home is the latest example of how we'll deliver on that mission."
Gap Home signifies the brand's positive, modernized American style that ultimately unifies people of all kinds. The launch collection was created with the earth and its needs in mind, making good usage of high-quality material such as denim and chambray, sold at a price that is reasonable for all customers. The Gap Home additionally includes items that have been made out of organic cotton and recycled materials.
"Walmart is a global leader in the home space with extensive digital reach and distribution, and this partnership enables Gap to introduce a new category in a smart, scalable way," said Mark Breitbard, president and CEO of Gap brand, in a press release. "Gap Home at Walmart opens a new door for Gap as a lifestyle brand delivering timeless American style in all new ways. We are excited for this growth opportunity, enabling even more customers to fall in love with Gap."