Elon Musk's Tesla Hikes Cybertruck Prices by More Than 7% Despite Sluggish Sales

Tesla Inc. (NASDAQ: TSLA) has raised the prices for its Cybertruck all-electric pickup truck in the U.S. by up to $5,000 for some trim levels in the lineup. Cybertruck New Pricing Structure

The EV giant hiked prices of the Cybertruck's Dual-Motor AWD trim level to $74,990, according to the company's website, cited by influencer Sawyer Merritt, from $69,990, illustrating a 7.1% increase. The mid-level Premium AWD trim was hiked 6.2% to $84,990 from $79,990.

However, the range-topping Cyberbeast trim remains the same as before at $99,990. Notably, the price difference between the entry-level Dual-Motor AWD trim and the range-topping trim has come down to roughly $25,000. It remains unclear why Tesla made changes to the prices at this moment.

The EV giant had launched the entry-level trim earlier this year at $59,990 with a 325-mile range, but a reduced towing capacity of 7,500 lbs. However, the price changes may not have done much by way of increasing sales, as the EV giant had recorded that 7,133 Cybertrucks had been registered in the United States through May 2026.

In June, the billionaire had touted the Cybertruck getting the automaker's Actually Smart Summon feature via a future update, saying that the truck could navigate a parking lot and drive itself to the owner using the feature.

Tesla's Cybercab Goal

Analysts from investment bank JP Morgan Chase & Co. (NYSE: JPM), following a meeting with Tesla management, released an investor note, saying that the company was holding back the Model Y Robotaxi ramp-up in favor of the Cybercab, while also touting future models based on the Cybercab.

However, investor Ross Gerber of Gerber Kawasaki remained skeptical of the claims, questioning the Full Self-Driving (FSD) system and saying his suspicions that the HW4/AI4 chips would not be able to offer Unsupervised FSD were true following the note, which said that the FSD V15 promised improvements but would require more compute.

Price Action: TSLA shares surged 0.78% to $351.66 during pre-market trading on Tuesday.