With new technology comes new problems. Apple (APPL  ) released their new credit card in August, but recent news suggests that the card may not be as great as it seems. Apple's new credit card is currently under investigation for discrimination. Recent complaints came to light claiming that the card is prejudice against women.

Last week on Twitter (TWTR  ), David Heinemeier Hansson's tweet where he talked about his experience with the card went viral. Hansson, well-known software developer and technology entrepreneur, didn't specifically state income-related information, but explained that he got a credit limit 20 times higher than his wife even though she has a better credit score. "The Apple Card is a sexist program. My wife and I filed joint tax returns, live in a community-property state, and have been married for a long time. Yet Apple's black box algorithm thinks I deserve 20x the credit limit she does. No appeals work." Hanssen tweeted. However, the issue didn't end there. Hansson revealed more evidence of the Apple card's discrimination.

Hansson added to his tweet a screenshot showing his wife's fully paid off card. He explained that even though his wife's card was paid off she was still unable to use it until the next billing period. Eventually, Hansson raised the issue up with Apple's customer service. He said that the customer service representatives responded quickly to his complaints, but strongly blamed the algorithm and that there was nothing they could do. After that exchange, his wife's credit limit was quickly increased. These series of tweets definitely sparked within the Twitter community.

Hansson's first tweet about the matter received over 20,000 likes. His tweets also produced a great number of replies. Soon, other Apple customers reported similar incidents that occurred to them. One surprising reply came from, Apple's co-founder, Steve Wozniak. Wozniak stated that he got a credit limit 10 times higher than his wife. Later, Wozniak called on the government to investigate the operation of such black-box algorithms.

New York's Department of Financial Services confirmed that they are currently looking into the problem. Linda Lacewell, the superintendent of the New York DFS told reporters from Bloomberg, "The department will be conducting an investigation to determine whether New York law was violated and ensure all consumers are treated equally regardless of sex." Goldman Sachs (GS  ), a banking company that runs the Apple Card, denied that its algorithm is discriminatory. Goldman Sachs further claimed that the accounts are based on the individual and their credit history. Apple boasted that their card would bring clarity and simplicity to transactions of Apple products, but if complaints like these persist other Apple customers will become hesitant on acquiring the company's financial piece of plastic.